The world of Khushboo Chugh, an inception seeded in the city of Indore, holds it’s true ‘khushboo’ in the essence of bespoke couture, luxurious handwork and flamboyance of hues and flirty shades. Set out to curate a brand in 2022, with a vision board stated to map the clients’ deliverables is infused seamlessly with an aesthetic-core of Khushboo herself.
The homegrown dream soon sewn into a fashion label, grew with the mindset of not only creating garments but also a whole moodboard with versatile styling which offers its wearers the scope of using their beloved outfits more than just once.
A beginning from nothing to everything
“It all started from designing for the people I love that transformed my dream into reality”
our first collection - an ode to bridesmaids
Treading towards thoughtful fashion, the world of Khushboo Chugh embraces the bright side of bridesmaids to cherish happy and non-comforning colours and silhouettes along with an edge of experimental quirk to stand out under the umbrella of pretty pastels.
The essential themes of multiple 3D flowers, monochromes, artisanal embroidery and luxurious handwork come together to bring to life ensembles that bring back the nostalgia of floral fields and offbeat designs.
The true khushboo of bespoke couture
It takes more than one man to curate a dreamy ensemble, from designing, to embroidery , to stitching and to packaging for our beloved clients.
